ABSTRACT
Access to financial services is regarded as one of the most pressing issues confronting communities worldwide sequel to the COVID-19 pandemic. In this regard, FinTech applications such as mobile financial service (MFS) play an essential role in building resilience during the pandemic. Hence, the aim of the study is to investigate the role of MFS platforms in economic resilience by empirically evaluating the determinants that influence the intention of Bangladeshi users toward adopting MFS platforms during the COVID-19 pandemic, through an extension of the Unified Theory of Acceptance and Use of Technology (UTAUT). Using the core structures of the UTAUT, the theoretical model was constructed based on the consumption attributes of financial services such as perceived value, as well as additional situational factors from the extended valence framework, including risk and trust. To test the model, data was obtained from 227 potential MFS users in Bangladesh with the aid of a structured questionnaire survey. Subsequently, the Structural Equation Modeling (SEM) approach was used to analyze the data. The findings showed that social influence, perceived trust, and perceived value are strongly related to the intention of users to adopt MFS platforms, whereas, perceived risk, performance expectancy, and effort expectancy were observed to influence users' perceived value of the MFS platforms during the COVID-19 pandemic. Interestingly, the study results indicated that the users' perceived risk did not influence their intention to adopt MFS platforms during the pandemic. Therefore, the suggested adoption of the MFS framework during and after the pandemic could contribute to the existing research on the adoption of information technology (IT) through the expansion of the UTAUT, in which the performance and effort expectancy of users influence their intention to indirectly adopt MFS through perceived value. Finally, the significant policy implications and future research directions are further addressed.
ABSTRACT
The purpose of the study is to determine the factors of online fast food-buying intention among Bangladeshi Millennials during the COVID-19 pandemic. The study adopted the Value-Attitude-Behavior (VAB) model and designed it as a higher-order constructs model to predict buying intention. Using a quantitative method (i.e., cross-sectional survey), data was collected from 325 respondents via a structured questionnaire and subsequently analyzed using Structural Equation Modeling (SEM) through AMOS software. The findings of the study revealed that convenience and food quality generate utilitarian values, while subjective norms and novelty-seeking form hedonic values. Also, utilitarian and hedonic values significantly affect cognitive and affective attitudes. As opposed to food quality, the cognitive attitude, affective attitude, self-identity, and subjective norms were observed to affect behavioral intention, with affective attitude producing the strongest association, albeit with the high explanatory power of the model. Consequently, this study offers a number of theoretical and policy implications to design better interventions that address public health regarding fast food consumption.
ABSTRACT
The risk of frequent disasters is becoming a huge challenge for enterprises and their supply chains. In particular, sudden global public health events have brought a great test to the supply chain. How to make sustainable planning and preparedness and smoothly carry out supply chain operations and obtain sustainable firm performance in the complex market environment requires urgent attention from industries and academia. The different effects of supply chain operational capability and dynamic capability on the long-term performance and short-term performance of enterprises are still unclear;therefore, a model was established to discuss this. Based on the theory of dynamic capability, a relational model between supply chain dynamic capability, supply chain operational capability, and firm performance was constructed, a hypothesis testing method and Amos software were used to verify the set model, and the mechanisms of supply chain dynamic capability and supply chain operational capability on firm performance were discussed. The empirical results show that supply chain operational capability has a mediating effect on supply chain dynamic capability and firm performance, and supply chain dynamic capability has a moderating impact on supply chain operational capability and firm performance. The supply chain and its enterprises should cultivate and continuously improve the supply chain dynamic capability as soon as possible, so that in the face of emergencies, the supply chain operation capability can be reasonably configured to avoid damage, improve firm performance, and gain competitive advantages.